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Scientist · Business, Management and Accounting

Julia Pueschel

NEOMA Business School, Mont-Saint-Aignan, France

iD0000-0002-8891-2930

Citations, last 5 years: 28
Works, last 5 years: 10
h-index: 3
Citations, all time: 101
In Business, Management and Accounting: #58,306

Research topics

Consumer Behavior in Brand Consumption and Identification22Business, Management and Accounting
Consumer Perception and Purchasing Behavior16Business, Management and Accounting
Copyright and Intellectual Property13Business, Management and Accounting
Fashion and Cultural Textiles3Arts and Humanities
Digital Marketing and Social Media2Social Sciences

Recent works

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