Skip to content

Scientist · Business, Management and Accounting

Irina Y. Yu

Hang Seng University of Hong Kong, Shatin, Hong Kong

iD0000-0002-0906-9595

Citations, last 5 years: 351
Works, last 5 years: 13
h-index: 13
Citations, all time: 780
In Business, Management and Accounting: #4,630

Research topics

Consumer Behavior in Brand Consumption and Identification9Business, Management and Accounting
Digital Marketing and Social Media8Social Sciences
Customer Service Quality and Loyalty7Business, Management and Accounting
Social and Intergroup Psychology5Social Sciences
Consumer Market Behavior and Pricing5Business, Management and Accounting

Recent works

Discussion

Ask Irina about their research. When the scientist claims this card, they will see your question.

Start a discussion