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Scientist · Business, Management and Accounting

Byung‐Joon Choi

European Business School Paris, Paris, France

iD0000-0003-1728-8541

Citations, last 5 years: 4
Works, last 5 years: 7
h-index: 2
Citations, all time: 29
In Business, Management and Accounting: #110,468

Research topics

Consumer Behavior in Brand Consumption and Identification8Business, Management and Accounting
Cultural Differences and Values8Psychology
Cognitive and psychological constructs research5Psychology
Consumer Behavior and Marketing Influence4Business, Management and Accounting
Decision-Making and Behavioral Economics3Decision Sciences

Recent works

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