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Scientist · Business, Management and Accounting

Costel Iliuţă Negricea

Romanian-American University, Bucharest, Romania

iD0000-0001-5174-9888

Citations, last 5 years: 65
Works, last 5 years: 5
h-index: 11
Citations, all time: 487
In Business, Management and Accounting: #33,365

Research topics

Marketing and Advertising Strategies34Business, Management and Accounting
Digital Marketing and Social Media31Social Sciences
Digital Innovation in Industries17Business, Management and Accounting
Consumer Behavior and Marketing Influence13Business, Management and Accounting
Customer Service Quality and Loyalty8Business, Management and Accounting

Recent works

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