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Scientist · Business, Management and Accounting

Luiz Rodrigo Cunha Moura

Universidade Fundação Mineira de Educação e Cultura, Belo Horizonte, Brazil

iD0000-0002-7040-7864

Citations, last 5 years: 120
Works, last 5 years: 27
h-index: 11
Citations, all time: 479
In Business, Management and Accounting: #18,929

Research topics

Customer Service Quality and Loyalty33Business, Management and Accounting
Consumer Behavior in Brand Consumption and Identification24Business, Management and Accounting
Consumer Behavior and Marketing Influence22Business, Management and Accounting
Marketing and Advertising Strategies14Business, Management and Accounting
Technology Adoption and User Behaviour13Decision Sciences

Recent works

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