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Scientist · Business, Management and Accounting

Siti Haryani Mat Yusoff

Nilai University, Kampung Baharu Nilai, Malaysia

iD0000-0002-8073-4148

Citations, last 5 years: 44
Works, last 5 years: 23
h-index: 4
Citations, all time: 49
In Business, Management and Accounting: #44,438

Research topics

Consumer Behavior and Marketing Influence6Business, Management and Accounting
Marketing and Advertising Strategies5Business, Management and Accounting
Digital Marketing and Social Media4Social Sciences
Entrepreneurship Studies and Influences3Business, Management and Accounting
Technology Adoption and User Behaviour3Decision Sciences

Recent works

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