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Scientist · Business, Management and Accounting

Olivier Trendel

Grenoble Ecole de Management, Grenoble, France

iD0000-0003-4826-6679

Citations, last 5 years: 93
Works, last 5 years: 15
h-index: 14
Citations, all time: 727
In Business, Management and Accounting: #24,389

Research topics

Consumer Behavior in Brand Consumption and Identification28Business, Management and Accounting
Digital Marketing and Social Media15Social Sciences
Consumer Attitudes and Food Labeling12Medicine
Marketing and Advertising Strategies10Business, Management and Accounting
Misinformation and Its Impacts9Social Sciences

Recent works

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