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Scientist · Business, Management and Accounting

Iin Mayasari

Universitas Paramadina, Jakarta, Indonesia

iD0000-0002-9196-4467

Citations, last 5 years: 78
Works, last 5 years: 28
h-index: 8
Citations, all time: 173
In Business, Management and Accounting: #28,539

Research topics

Consumer Behavior in Brand Consumption and Identification13Business, Management and Accounting
SMEs Development and Digital Marketing11Social Sciences
Technology Adoption and User Behaviour10Decision Sciences
Customer Service Quality and Loyalty10Business, Management and Accounting
Marketing and Advertising Strategies10Business, Management and Accounting

Recent works

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