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Scientist · Decision Sciences

Kokil Jain

Fortune Institute of International Business, New Delhi, India

iD0000-0001-5465-5772

Citations, last 5 years: 262
Works, last 5 years: 19
h-index: 18
Citations, all time: 999
In Decision Sciences: #4,368

Research topics

Technology Adoption and User Behaviour18Decision Sciences
Consumer Behavior in Brand Consumption and Identification16Business, Management and Accounting
Digital Marketing and Social Media13Social Sciences
Customer Service Quality and Loyalty10Business, Management and Accounting
Marketing and Advertising Strategies8Business, Management and Accounting

Recent works

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