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Scientist · Business, Management and Accounting

David Alexander Morales-López

Universidad UTE, Quito, Ecuador

iD0000-0002-0843-2372

Citations, last 5 years: 25
Works, last 5 years: 21
h-index: 3
Citations, all time: 41
In Business, Management and Accounting: #61,814

Research topics

Marketing and Advertising Strategies8Business, Management and Accounting
Digital Marketing and Social Media5Social Sciences
Consumer Behavior in Brand Consumption and Identification3Business, Management and Accounting
Higher Education Governance and Development3Social Sciences
AI in Service Interactions3Computer Science

Recent works

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