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Scientist · Social Sciences

Zhucheng Shao

Heriot-Watt University Malaysia, Putrajaya, Malaysia

iD0000-0002-2507-9566

Citations, last 5 years: 267
Works, last 5 years: 12
h-index: 8
Citations, all time: 267
In Social Sciences: #12,067

Research topics

Digital Marketing and Social Media9Social Sciences
AI in Service Interactions6Computer Science
Consumer Behavior in Brand Consumption and Identification5Business, Management and Accounting
Technology Adoption and User Behaviour4Decision Sciences
Consumer Retail Behavior Studies3Business, Management and Accounting

Recent works

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