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Scientist · Social Sciences

Jing Li

NEOMA Business School, Mont-Saint-Aignan, France

iD0000-0002-2242-1987

Citations, last 5 years: 189
Works, last 5 years: 36
h-index: 15
Citations, all time: 993
In Social Sciences: #19,527

Research topics

Digital Marketing and Social Media15Social Sciences
Technology Adoption and User Behaviour11Decision Sciences
Consumer Behavior and Marketing Influence10Business, Management and Accounting
Diverse Aspects of Tourism Research9Social Sciences
Consumer Market Behavior and Pricing7Business, Management and Accounting

Recent works

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