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Scientist · Business, Management and Accounting

Mingli Zhang

Zibo Vocational Institute, Zibo, China

iD0000-0002-5923-9361

Citations, last 5 years: 302
Works, last 5 years: 23
h-index: 21
Citations, all time: 2 232
In Business, Management and Accounting: #5,862

Research topics

Customer Service Quality and Loyalty56Business, Management and Accounting
Service and Product Innovation26Business, Management and Accounting
Digital Marketing and Social Media21Social Sciences
Customer churn and segmentation16Business, Management and Accounting
Consumer Behavior in Brand Consumption and Identification13Business, Management and Accounting

Recent works

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