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Scientist · Business, Management and Accounting

Mustafa Atahan Yılmaz

Pamukkale University, Denizli, Turkey

iD0000-0003-2641-8360

Citations, last 5 years: 3
Works, last 5 years: 3
h-index: 2
Citations, all time: 19
In Business, Management and Accounting: #115,899

Research topics

Consumer Behavior in Brand Consumption and Identification3Business, Management and Accounting
Consumer Behavior and Marketing Influence3Business, Management and Accounting
Digital Marketing and Social Media2Social Sciences
Consumer Market Behavior and Pricing2Business, Management and Accounting
Digital Games and Media2Social Sciences

Recent works

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