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Scientist · Business, Management and Accounting

Olga Nechaeva

HES-SO Genève, Geneva, Switzerland

iD0000-0002-0231-915X

Citations, last 5 years: 110
Works, last 5 years: 19
h-index: 4
Citations, all time: 110
In Business, Management and Accounting: #20,665

Research topics

Consumer Behavior in Brand Consumption and Identification12Business, Management and Accounting
Digital Marketing and Social Media9Social Sciences
Environmental Sustainability in Business6Business, Management and Accounting
Consumer Retail Behavior Studies5Business, Management and Accounting
AI in Service Interactions3Computer Science

Recent works

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