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Scientist · Business, Management and Accounting

Beby Karina Fawzeea Sembiring

Universitas Sumatera Utara, Medan, Indonesia

iD0000-0002-0631-9384

Citations, last 5 years: 139
Works, last 5 years: 142
h-index: 10
Citations, all time: 370
In Business, Management and Accounting: #16,078

Research topics

Consumer Behavior and Marketing Influence136Business, Management and Accounting
Customer Service Quality and Loyalty82Business, Management and Accounting
Digital Marketing and Social Media48Social Sciences
Consumer Retail Behavior Studies30Business, Management and Accounting
Technology Adoption and User Behaviour29Decision Sciences

Recent works

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