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Scientist · Business, Management and Accounting

Valter Afonso Vieira

Universidade Estadual de Maringá, Maringá, Brazil

iD0000-0002-4129-3343

Citations, last 5 years: 280
Works, last 5 years: 48
h-index: 29
Citations, all time: 3 717
In Business, Management and Accounting: #6,535

Research topics

Customer Service Quality and Loyalty47Business, Management and Accounting
Consumer Market Behavior and Pricing40Business, Management and Accounting
Consumer Behavior in Brand Consumption and Identification36Business, Management and Accounting
Marketing and Advertising Strategies36Business, Management and Accounting
Consumer Behavior and Marketing Influence32Business, Management and Accounting

Recent works

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