Fields · Arts and Humanities · Literature and Literary Theory

Media Influence and Health

This cluster of papers explores the role of narrative in persuasive communication, focusing on concepts such as transportation, identification, emotion, entertainment-education, awe, media enjoyment, health behavior change, parasocial interaction, and empathy. It delves into how narratives can influence beliefs, attitudes, intentions, and behaviors across various domains including health communication, entertainment media, and social influence.