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Fields · Psychology · Social Psychology

Color perception and design

This cluster of papers explores the intersection of color psychology, Kansei engineering, and product design, focusing on how color influences cognitive performance, emotional responses, and user satisfaction. It delves into topics such as color preferences, affective design, and the impact of color on consumer behavior and product appeal.

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Works
53.1k
Citations
156.6k

Scientists whose main topic this is

1Danhua ZhaoChinese PLA General Hospital · ChinaPsychology763citations, 5 yrs28works, 5 yrs8h-index2Huimin JiangMacau University of Science and Technology · MacaoPsychology520citations, 5 yrs65works, 5 yrs25h-index3Wonjoon KimDongduk Women's University · South KoreaPsychology422citations, 5 yrs30works, 5 yrs25h-index4Chaoxiang YangEast China University of Science and Technology · ChinaPsychology390citations, 5 yrs43works, 5 yrs12h-index5Pakizar ShamoiKazakh-British Technical University · KazakhstanPsychology333citations, 5 yrs54works, 5 yrs12h-index6Domicelė JonauskaitėUniversity of Vienna · AustriaPsychology285citations, 5 yrs85works, 5 yrs17h-index7Carmen LlinaresUniversitat Politècnica de València · SpainPsychology244citations, 5 yrs21works, 5 yrs26h-index8Jiangbo WangNanjing Tech University · ChinaPsychology243citations, 5 yrs15works, 5 yrs13h-index9Juan Luis Higuera-TrujilloUniversidad de Cádiz · SpainPsychology232citations, 5 yrs32works, 5 yrs19h-index10Kynthia ChamilothoriEindhoven University of Technology · NetherlandsPsychology228citations, 5 yrs22works, 5 yrs14h-index11Zeng WangNanchang University · ChinaPsychology227citations, 5 yrs21works, 5 yrs9h-index12Xinhui KangNanchang University · ChinaPsychology227citations, 5 yrs23works, 5 yrs14h-index13Zhihui ZhangUniversitat Politècnica de Catalunya · SpainPsychology226citations, 5 yrs12works, 5 yrs6h-index14Aiping GouShanghai Institute of Technology · ChinaPsychology224citations, 5 yrs21works, 5 yrs12h-index15Guobin XiaUniversity of Liverpool · United KingdomPsychology221citations, 5 yrs19works, 5 yrs9h-index16Yongfeng LiJiangsu Normal University · ChinaPsychology217citations, 5 yrs21works, 5 yrs13h-index17Xinxin ZhangHebei University of Technology · ChinaPsychology216citations, 5 yrs21works, 5 yrs15h-index18Kerun LiCity University of Macau · MacaoPsychology215citations, 5 yrs20works, 5 yrs8h-index19Ao JiangNanjing University of Aeronautics and Astronautics · ChinaPsychology213citations, 5 yrs58works, 5 yrs11h-index20Tianxiong WangTongji University · ChinaPsychology213citations, 5 yrs12works, 5 yrs7h-index