Fields · Business, Management and Accounting · Strategy and Management

Corporate Identity and Reputation

This cluster of papers explores the dimensions, antecedents, and consequences of corporate reputation, with a focus on its impact on sustained superior financial performance. It delves into topics such as organizational identity, stakeholder perception, brand management, crisis management, and the influence of media on reputation. The literature also examines the relationship between corporate reputation and market value, as well as the role of customer perspective in shaping reputation.