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Fields · Arts and Humanities · Museology

Literature, Culture, and Aesthetics

This cluster of papers explores the use of transmedia storytelling as a powerful resource for corporate social responsibility (CSR) communication. It delves into topics such as brand engagement, visual language, ethical considerations, and the influence of media on marketing strategies. The papers also discuss the creation of narrative worlds and the impact of cultural studies on CSR initiatives.

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Works
14.7k
Citations
39k

Scientists whose main topic this is

1Suzanne ScottAffiliation unknownArts and Humanities137citations, 5 yrs9works, 5 yrs12h-index2Montserrat Vidal-MestreUniversitat Autònoma de Barcelona · SpainArts and Humanities108citations, 5 yrs66works, 5 yrs6h-index3Alfonso Freire-SánchezUniversitat Oberta de Catalunya · SpainArts and Humanities106citations, 5 yrs72works, 5 yrs6h-index4Víctor Álvarez RodríguezUniversidad de Cádiz · SpainArts and Humanities93citations, 5 yrs18works, 5 yrs5h-index5Richie BarkerDeakin University · AustraliaArts and Humanities81citations, 5 yrs23works, 5 yrs7h-index6Mariana CianciaPolitecnico di Milano · ItalyArts and Humanities52citations, 5 yrs23works, 5 yrs7h-index7Raúl Rodríguez FerrándizUniversity of Alicante · SpainArts and Humanities51citations, 5 yrs13works, 5 yrs10h-index8Renira Rampazzo GambaratoJönköping University · SwedenArts and Humanities51citations, 5 yrs22works, 5 yrs12h-index9Nicole BasarabaTrinity College Dublin · IrelandArts and Humanities45citations, 5 yrs29works, 5 yrs8h-index10Sara Tanderup LinkisLund University · SwedenArts and Humanities44citations, 5 yrs32works, 5 yrs7h-index11Aruni GhoshIndian Institute of Management Kashipur · IndiaArts and Humanities26citations, 5 yrs3works, 5 yrs2h-index12Nursel BolatOndokuz Mayıs University · TurkeyArts and Humanities21citations, 5 yrs15works, 5 yrs4h-index13Antonio Rodríguez-RíosUniversitat Autònoma de Barcelona · SpainArts and Humanities19citations, 5 yrs10works, 5 yrs2h-index14Maria AlbertoRichland Community College · United StatesArts and Humanities19citations, 5 yrs18works, 5 yrs4h-index15Rebecca L. WilliamsUniversity of South Wales · United KingdomArts and Humanities18citations, 5 yrs15works, 5 yrs21h-index16Anna ZaluczkowskaLeeds Beckett University · United KingdomArts and Humanities17citations, 5 yrs6works, 5 yrs5h-index17Walber Kaíc da Silva NunesUniversidade Federal de Pernambuco · BrazilArts and Humanities15citations, 5 yrs3works, 5 yrs4h-index18Nicolle LamerichsUniversity of Applied Sciences Utrecht · NetherlandsArts and Humanities14citations, 5 yrs31works, 5 yrs7h-index19Paolo BertettiUniversity of Turin · ItalyArts and Humanities13citations, 5 yrs20works, 5 yrs7h-index20Huri Deniz KARCIAnkara Medipol ÜniversitesiArts and Humanities12citations, 5 yrs3works, 5 yrs2h-index