RUniversityReims Management SchoolReims, FrancePart of NEOMA Business SchoolFollowManage this pageCitations, last 5 years0Works, last 5 years1h-index51Scientists listed0Grants since 20160OverviewPeople 0Grants 0Departments 0Strongest research topicsCustomer Service Quality and Loyalty38Business, Management and AccountingConsumer Behavior in Brand Consumption and Identification32Business, Management and AccountingConsumer Retail Behavior Studies32Business, Management and AccountingManagement and Organizational Studies27Business, Management and AccountingConsumer Market Behavior and Pricing26Business, Management and AccountingWine Industry and Tourism23Business, Management and Accounting
