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University

ViTrox College

Batu Kawan, Malaysia · college.vitrox.edu.my

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Citations, last 5 years: 66
Works, last 5 years: 48
h-index: 6
Scientists listed: 2
Grants since 2016: 0

Strongest research topics

Consumer Behavior and Marketing Influence17Business, Management and Accounting
Technology Adoption and User Behaviour11Decision Sciences
Customer Service Quality and Loyalty11Business, Management and Accounting
Health, Technology, Consumer Behavior5Health Professions
Consumer Behavior in Brand Consumption and Identification4Business, Management and Accounting
Financial Literacy and Behavior4Business, Management and Accounting

Most cited scientists, last five years

Chong Hooi LimViTrox College · MalaysiaEngineering73citations, 5 yrs18works, 5 yrs6h-index Seng Chee LimViTrox College · MalaysiaDecision Sciences16citations, 5 yrs8works, 5 yrs6h-index