UUUniversity · founded 1986UCSI UniversityKuala Lumpur, Malaysia · ucsiuniversity.edu.myFollowManage this pageCitations, last 5 years56.9kWorks, last 5 years6 283h-index193Scientists listed0Grants since 20160OverviewPeople 0Grants 0Departments 0Strongest research topicsTechnology Adoption and User Behaviour395Decision SciencesMedicinal Plant Research218Agricultural and Biological SciencesConsumer Behavior and Marketing Influence210Business, Management and AccountingDigital Marketing and Social Media201Social SciencesEnvironmental Sustainability in Business200Business, Management and AccountingDiverse Aspects of Tourism Research160Social Sciences