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Scientist · Business, Management and Accounting

Sabrina M. Hegner

Hochschule Bremen, Bremen, Germany

iD0000-0003-4901-3657

Citations, last 5 years: 144
Works, last 5 years: 29
h-index: 23
Citations, all time: 3 620
In Business, Management and Accounting: #15,421

Research topics

Consumer Behavior in Brand Consumption and Identification47Business, Management and Accounting
Customer Service Quality and Loyalty22Business, Management and Accounting
Marketing and Advertising Strategies21Business, Management and Accounting
Public Relations and Crisis Communication17Social Sciences
Corporate Identity and Reputation15Business, Management and Accounting

Recent works

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