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Scientist · Business, Management and Accounting

Reinhard Grohs

Seeburg Castle University, Seekirchen am Wallersee, Austria

iD0000-0002-3857-7054

Citations, last 5 years: 113
Works, last 5 years: 6
h-index: 18
Citations, all time: 1 325
In Business, Management and Accounting: #20,125

Research topics

Consumer Behavior in Brand Consumption and Identification31Business, Management and Accounting
Marketing and Advertising Strategies28Business, Management and Accounting
Digital Marketing and Social Media15Social Sciences
Corporate Identity and Reputation8Business, Management and Accounting
Consumer Behavior and Marketing Influence5Business, Management and Accounting

Recent works

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