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Scientist · Business, Management and Accounting

Giacomo Gistri

University of Macerata, Macerata, Italy

iD0000-0003-2988-9758

Citations, last 5 years: 180
Works, last 5 years: 9
h-index: 11
Citations, all time: 742
In Business, Management and Accounting: #11,814

Research topics

Consumer Behavior in Brand Consumption and Identification50Business, Management and Accounting
Marketing and Advertising Strategies21Business, Management and Accounting
Digital Marketing and Social Media20Social Sciences
Public Relations and Crisis Communication17Social Sciences
Corporate Identity and Reputation16Business, Management and Accounting

Recent works

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