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Scientist · Business, Management and Accounting

Mijka Ghorbani

International School of Management, Dortmund, Germany

iD0000-0002-8593-9249

Citations, last 5 years: 156
Works, last 5 years: 16
h-index: 3
Citations, all time: 156
In Business, Management and Accounting: #14,038

Research topics

Consumer Behavior in Brand Consumption and Identification15Business, Management and Accounting
Marketing and Advertising Strategies13Business, Management and Accounting
Digital Marketing and Social Media10Social Sciences
Corporate Identity and Reputation3Business, Management and Accounting
Consumer Retail Behavior Studies2Business, Management and Accounting

Recent works

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