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Scientist · Business, Management and Accounting

Sven Henkel

EBS University of Business and Law, Wiesbaden, Germany

iD0000-0002-5917-7690

Citations, last 5 years: 247
Works, last 5 years: 19
h-index: 18
Citations, all time: 1 838
In Business, Management and Accounting: #7,852

Research topics

Marketing and Advertising Strategies52Business, Management and Accounting
Consumer Behavior in Brand Consumption and Identification39Business, Management and Accounting
Corporate Identity and Reputation24Business, Management and Accounting
Transportation and Mobility Innovations21Engineering
Digital Marketing and Social Media14Social Sciences

Recent works

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