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Scientist · Business, Management and Accounting

Lia Zarantonello

University of Roehampton, London, United Kingdom

iD0000-0002-0393-2909

Citations, last 5 years: 274
Works, last 5 years: 44
h-index: 26
Citations, all time: 7 946
In Business, Management and Accounting: #6,742

Research topics

Consumer Behavior in Brand Consumption and Identification116Business, Management and Accounting
Marketing and Advertising Strategies77Business, Management and Accounting
Customer Service Quality and Loyalty34Business, Management and Accounting
Consumer Retail Behavior Studies34Business, Management and Accounting
Corporate Identity and Reputation26Business, Management and Accounting

Recent works

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