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Scientist · Business, Management and Accounting

Franck Celhay

MBS School of Business, Montpellier, France

iD0000-0002-5786-7479

Citations, last 5 years: 62
Works, last 5 years: 23
h-index: 14
Citations, all time: 682
In Business, Management and Accounting: #34,579

Research topics

Consumer Behavior in Brand Consumption and Identification36Business, Management and Accounting
Consumer Packaging Perceptions and Trends32Business, Management and Accounting
Wine Industry and Tourism27Business, Management and Accounting
Graphic Design and Typography14Arts and Humanities
Marketing and Advertising Strategies9Business, Management and Accounting

Recent works

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