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Scientist · Business, Management and Accounting

Jennifer Brannon Barhorst

College of Charleston, Charleston, United States

iD0000-0002-5827-806X

Citations, last 5 years: 156
Works, last 5 years: 8
h-index: 9
Citations, all time: 1 169
In Business, Management and Accounting: #14,038

Research topics

Consumer Behavior in Brand Consumption and Identification13Business, Management and Accounting
Digital Marketing and Social Media10Social Sciences
Augmented Reality Applications8Computer Science
Consumer Retail Behavior Studies8Business, Management and Accounting
Corporate Identity and Reputation4Business, Management and Accounting

Recent works

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