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Scientist · Business, Management and Accounting

Robert Madrigal

California State University System, Long Beach, United States

iD0000-0002-5175-1299

Citations, last 5 years: 18
Works, last 5 years: 11
h-index: 25
Citations, all time: 4 424
In Business, Management and Accounting: #72,070

Research topics

Consumer Behavior in Brand Consumption and Identification30Business, Management and Accounting
Sports, Gender, and Society18Social Sciences
Marketing and Advertising Strategies16Business, Management and Accounting
Media Influence and Health15Arts and Humanities
Decision-Making and Behavioral Economics13Decision Sciences

Recent works

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