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Scientist · Decision Sciences

Eugene Cheng‐Xi Aw

UCSI University, Kuala Lumpur, Malaysia

iD0000-0001-6712-1171

Citations, last 5 years: 4 232
Works, last 5 years: 124
h-index: 41
Citations, all time: 5 840
In Decision Sciences: #104

Research topics

Technology Adoption and User Behaviour47Decision Sciences
Digital Marketing and Social Media47Social Sciences
Consumer Behavior in Brand Consumption and Identification43Business, Management and Accounting
AI in Service Interactions37Computer Science
Customer Service Quality and Loyalty27Business, Management and Accounting

Recent works

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