Skip to content

Scientist · Business, Management and Accounting

Géraldine Michel

IAE Paris - Sorbonne Business School, Paris, France

iD0000-0001-5858-9100

Citations, last 5 years: 148
Works, last 5 years: 54
h-index: 20
Citations, all time: 1 390
In Business, Management and Accounting: #14,935

Research topics

Consumer Behavior in Brand Consumption and Identification154Business, Management and Accounting
Marketing and Advertising Strategies123Business, Management and Accounting
Corporate Identity and Reputation56Business, Management and Accounting
Digital Marketing and Social Media34Social Sciences
Consumer Market Behavior and Pricing18Business, Management and Accounting

Recent works

Discussion

Ask Géraldine about their research. When the scientist claims this card, they will see your question.

Start a discussion