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Scientist · Business, Management and Accounting

Bambang Sukma Wijaya

Bakrie University, Jakarta, Indonesia

iD0000-0001-7969-636X

Citations, last 5 years: 25
Works, last 5 years: 26
h-index: 6
Citations, all time: 446
In Business, Management and Accounting: #61,814

Research topics

Marketing and Advertising Strategies33Business, Management and Accounting
Consumer Behavior in Brand Consumption and Identification18Business, Management and Accounting
Digital Marketing and Social Media15Social Sciences
Literature, Culture, and Aesthetics10Arts and Humanities
Media Studies and Communication9Social Sciences

Recent works

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