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Scientist · Business, Management and Accounting

Holger J. Schmidt

International University of Monaco, Monaco, Monaco

iD0000-0002-4252-7527

Citations, last 5 years: 48
Works, last 5 years: 12
h-index: 14
Citations, all time: 707
In Business, Management and Accounting: #41,877

Research topics

Marketing and Advertising Strategies51Business, Management and Accounting
Consumer Behavior in Brand Consumption and Identification47Business, Management and Accounting
Corporate Identity and Reputation39Business, Management and Accounting
Entrepreneurship Studies and Influences7Business, Management and Accounting
Digital Marketing and Social Media7Social Sciences

Recent works

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