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Scientist · Business, Management and Accounting

Nathalie Spielmann

NEOMA Business School, Mont-Saint-Aignan, France

iD0000-0002-9860-3269

Citations, last 5 years: 206
Works, last 5 years: 26
h-index: 26
Citations, all time: 2 233
In Business, Management and Accounting: #9,984

Research topics

Consumer Behavior in Brand Consumption and Identification38Business, Management and Accounting
Consumer Retail Behavior Studies24Business, Management and Accounting
Wine Industry and Tourism19Business, Management and Accounting
Customer Service Quality and Loyalty16Business, Management and Accounting
Marketing and Advertising Strategies15Business, Management and Accounting

Recent works

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