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Scientist · Business, Management and Accounting

Philip James Kitchen

ICN Business School Nancy-Paris-Berlin, Nancy, France

iD0000-0002-3128-9527

Citations, last 5 years: 138
Works, last 5 years: 28
h-index: 45
Citations, all time: 6 477
In Business, Management and Accounting: #16,207

Research topics

Marketing and Advertising Strategies175Business, Management and Accounting
Digital Marketing and Social Media100Social Sciences
Literature, Culture, and Aesthetics45Arts and Humanities
Corporate Identity and Reputation38Business, Management and Accounting
Consumer Behavior in Brand Consumption and Identification36Business, Management and Accounting

Recent works

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